Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results. Let’s see the checklist in this mini blog on how to increase website traffic with effective strategies.
Keep these 3 key points on how to increase website traffic in mind and you are golden!
Website Content
Without content, you won’t be able to increase website visitors.
It’s not enough to simply post content; you also need to develop content that is memorable and stands out. In addition, one of the most effective strategies to increase website traffic is to provide relevant and memorable content.
The more value you provide on your website, the more reasons visitors will have to come back. Without a blog, most of the other methods in this piece will be difficult to implement (or any post on this topic, for that matter).
So what type of content can you post?
To have a blog section in your website, you need to find what your customers are searching for.
If you see dog products, you need to write content on topics that are dog related. For instance, Top 10 dog bowls under $50. This will get you some web traffic.
So, start adding blogs on your website with long-tail keywords to get the web traffic fast. And evergreen topics are not time bound or trendy but they are searched every year. So create evergreen blogs more and add some trendy articles every now and then.
A beauty blogger may post video content more but a marketer might want to write long form blogs to explain the details.
So figure out which content works best for you and start curating those content pieces.
Here is your content checklist.
- Do keyword research.
- Create a blog on your website.
- Write on evergreen topics.
- Have a resource center of all kinds of content.
Each of these tasks may take some time. Which is why it is important to have an editorial calendar that can help you in all of these tasks. We, at Conqr, follow an editorial calendar for our content writing clients as well.
Visuals
Your website can have plenty of useful articles and content. But if it is not appealing enough to your customers, they will not read it.
Take a look at two web pages below and tell me which one would you read?
Creating a balance in your content of text and images is crucial to keep your audience engaged.
Similarly your entire website design plays an important role in engaging any customer as well. If your website design is not creative, unique, smooth & easy to follow, no customer will engage with your website content.
Here is your visual checklist.
- Image Text balance in blogs
- Entire website design and user journey flow
- High quality images, infographics or videos on the website
Quick Read:
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Social Media Content
It’s not enough to create excellent content and hope that others will discover it.
Promote your content on the social media networks that your target audience uses the most.
Short, quick (and tempting) links are great for Twitter, while Google Business posts can help your site appear in local search results.
If you’re a B2C goods company, image-heavy social media sites like Pinterest and Instagram could help you gain popularity.
Not only will this increase traffic to your site, but the more eyes on your material, the more probable it is that backlinks will lead to it.
The importance of social media in drawing visitors is enormous. Here are some ideas about how to increase website traffic through social media:
- Regularly Post content.
- Community engagement that involves interacting with followers, reporting, tagging and more.
- Use relevant hashtags
- Update the link in your bio for any newly released content
- Add a story for newly posted content
- Tag influencers in your niche
- Create curiosity among followers to click on the link
- Reply to all questions posted for you
Lastly, to check your web visitors details, go to Google analytics and look at the volume and progress you have made by applying these changes in your marketing strategy.
Or you can use a free website traffic checker tool online.
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