Crafting Success:

Business Plan Template for Australia

Are you starting a new business in Australia?

Or perhaps you’re looking to secure funding or attract investors for your existing business?

A well-crafted business plan is essential to map out your strategies and set a solid foundation for success.

But where do you start?

Look no further!

We’ve put together a comprehensive business plan template (absolutely free for you) specifically tailored for Australian businesses.

Whether you’re a budding entrepreneur or an experienced business owner, this template will guide you through the key sections and components of a professional business plan.

So, let’s dive in and discover how you can create a winning business plan that will impress potential stakeholders and pave the way for your business’s success in Australia!

Executive Summary

The executive summary is a concise overview of your entire business plan.

It should include key information about your business, such as its name, location, mission statement, and vision.

Additionally, summarize the products or services you offer, your target market, and your competitive advantage.

Finally, include a brief financial summary, highlighting projected revenue, expenses, and profitability.

The executive summary is typically the first section of the business plan and should be engaging and compelling to grab the reader’s attention.

Business Description

The business description provides a detailed overview of your business.

Include information on your business’s history, legal structure (e.g., sole proprietorship, partnership, corporation), and the purpose and goals of your business.

Describe your products or services in detail, including any unique features or benefits.

This section should provide a clear understanding of what your business does and what sets it apart from others.

Market Analysis

The market analysis section focuses on the research and analysis of your target market and competitors.

Conduct market research to identify your target market, including its size, trends, and dynamics.

Provide an analysis of the market, including key demographics, consumer preferences, and buying behavior.

Identify your competitors and analyze their strengths and weaknesses.

Explain how your business will differentiate itself from competitors and capture market share.

Marketing and Sales Strategies

In this section, outline your marketing and sales strategies to reach and engage your target market.

Describe your pricing strategy, distribution channels, and promotional activities.

Explain how you will build customer relationships and retain customer loyalty.

Include details on your marketing budget and any marketing campaigns or initiatives you plan to implement.

This section should provide a clear plan on how you will market and sell your products or services to your target market.

Financial Projections

The financial projections section provides a detailed analysis of your business’s financials.

Prepare sales forecasts, expense estimates, and cash flow projections.

Include assumptions and data to support your projections, such as market research or industry benchmarks.

Analyze your projected financials to assess the feasibility and profitability of your business.

This section is critical for understanding the financial aspects of your business and projecting its financial performance.

Management and Organization

In this section, describe the key members of your management team and their roles.

Outline the organizational structure of your business, including any advisory boards or partnerships.

Discuss the qualifications and experience of your team and how they will contribute to the success of your business.

Include resumes or bios of key team members, highlighting their skills, expertise, and background in relation to the business.

This section is important for showcasing the talent and expertise of your management team.

Operations and Production

The operations and production section provides details on how your business will operate and produce its products or services.

Describe your business’s location, facilities, equipment, and inventory management.

Discuss any regulatory or legal requirements, permits, or licenses necessary for your business operations.

Explain how you will ensure quality control and manage production costs effectively.

This section is crucial for understanding the operational aspects of your business and how it will deliver its products or services.

Risk Management

In this section, identify and assess potential risks and challenges that may impact your business.

Outline your strategies for mitigating risks, such as insurance coverage, contingency plans, or diversification.

Discuss how you will monitor and manage risks on an ongoing basis.

This section demonstrates that you have considered potential risks and have plans in place to minimize their impact on your business.


The appendices section is used to include any additional information that supports your business plan.

This may include market research data or reports, financial statements, product or service brochures, legal documents, or any other relevant information.

Use this section to provide supplementary information that adds value and credibility to your business plan.

Business Plan Conclusion

The conclusion is a summary of your business plan, reiterating the key points and highlighting the strengths and unique aspects of your business.

Emphasize why your business is poised for success and summarize your strategies for achieving your business goals.

End on a positive note, leaving the reader with a clear understanding of your business and its potential for success.


That’s a detailed breakdown of the sections typically included in a business plan template for Australia.

Keep in mind that the specific content and structure may vary depending on your business type, industry, and target audience.

It’s important to customize your business plan to reflect the unique aspects of your business and make it compelling for potential investors, partners, or stakeholders.

Free Template

Here’s a business plan template that you can use as a starting point:


Executive Summary

  1. Business name
  2. Location
  3. Mission statement
  4. Vision
  5. Products/services overview
  6. Target market
  7. Competitive advantage
  8. Financial summary

Business Description

  1. Business history
  2. Legal structure
  3. Purpose and goals of the business
  4. Detailed description of products/services
  5. Unique features/benefits

Market Analysis

  1. Target market analysis (size, trends, dynamics)
  2. Demographics and consumer preferences
  3. Competitor analysis (strengths, weaknesses)
  4. Differentiation strategies

Marketing and Sales Strategies

  1. Pricing strategy
  2. Distribution channels
  3. Promotional activities
  4. Customer relationship management
  5. Marketing budget and initiatives

Financial Projections

  1. Sales forecasts
  2. Expense estimates
  3. Cash flow projections
  4. Assumptions and data to support projections

Management and Organization

  1. Key members of management team
  2. Organizational structure
  3. Qualifications and experience of team members
  4. Resumes/bios of key team members

Operations and Production

  1. Business location, facilities, equipment
  2. Inventory management
  3. Regulatory or legal requirements
  4. Quality control and production cost management

Risk Management

  1. Identification and assessment of potential risks
  2. Strategies for mitigating risks
  3. Monitoring and management of risks


  1. Market research data or reports
  2. Financial statements
  3. Product or service brochures
  4. Legal documents
  5. Any other relevant information


  1. Summary of key points
  2. Strengths and unique aspects of the business
  3. Strategies for achieving business goals

We can send this template to you in google docs format. Drop your email address below! 👇

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